Lash techs in the industry don’t want you to discover the benefits of working with mature clients, who typically have more disposable income and can become some of your most loyal, regular clients. Techs circulate ideas that lashing mature clients is difficult or even near impossible and yet with the right know-how it can be profitable and an enjoyable challenge.
Mature clients can have hooded eyelids which make application of the lashes more difficult. However correct placement of your lash tape to the upper lids to help โliftโ the lid to give better access to the lashes will help with application. Use two thin strips of tape applied vertically from above lash line to brow area, sitting approximately 0.5cm from the inner and outer corners of the eyes to get this lift and improve ease of lash application.
Mature clients may have naturally more sparse or even thinning lashes due to many reasons including hormonal changes brought about by menopause. Using the Russian Volume technique can help to build the appearance of greater lash thickness and disguise any gaps in growth although care should be taken with the size of fan utilised. Stick with 3D lashes, no greater or the effect will not be optimally flattering and will look unnatural. If using pre-made, stick with short root styles or keep the base shorter if creating your own.
Top tip: combining both the classic individual and Russian volume techniques to create a โhybridโ lash look is ideal for mature clients. The individual lashes will give a framework to help give definition and open up the eye area, while fans will help give fullness and youth to the lash line.
Avoid use of D curl lashes which give a very dramatic look, stick with C or CC curls for a flattering look which most mature clients will prefer.
Donโt be tempted to go overboard and apply too many lashes. Select shorter lash lengths to compliment the natural lashes, longer does not mean thicker and using shorter lengths will detract from spareness and avoid over-defining the lash line. Avoid long lash lengths to outer corners too which will make the eyes appear to droop, a few shorter lengths to outer corners will lift the eyes and give a more open-eyed, youthful look. The same goes for lash thickness, using thicker lashes will not create fullness but over-emphasise any gaps.
Top tip: Using a lash that is too thick will be poorly supported by the natural lashes and lead to premature lash loss or even breakage and damage. 0.10mm lashes are usually best for mature clients
Ensure your mature clients, in particular, are rigorous with the lash care. Suggest a lash safe serum to help improve natural lash growth and strength and ensure they return every 2-3 weeks for infills to ensure lashes remain looking their best. Lost lash extensions will only exaggerate any sparsity to lashes so it is key they upkeep their infills.
Expand your skills today with our Fast track, Accredited Courses or benefit from our recognised Online training coursesโฆ
We highly recommend the following courses for those looking to offer lash extension treatments. If you need any advice on the best course for you, give our friendly Advisors a call on 0800 999 2277 or connect through Live Chat now.
As any amazing lash and brow tech knows, youโre only as good as your products and tools will allow you to be. Not storing these correctly, not only shortens the lifespan of these causing wastage and extra costs but also limiting the results you can achieve. Here we discuss how you should be storing your kitโฆ
Wax Pot
It goes without saying that your wax pot should be wiped over after each use to remove any stray wax. There is nothing worse than going for a treatment and seeing a gunky looking wax pot and wondering just where your wax will be dribbled. Where possible use wax pots with an insert to allow you to remove the wax from the heater and reseal with the tub lid, but the wax heater lid should be on when not in use at the very least. If working mobile, ensure the wax heater remains upright if wax is to be left inside the heater to avoid spillage. Allow wax to cool down sufficiently before moving the heater so for mobile therapists, turn off the heater as soon as it is no longer required. Wax is typically good for 6-12 months from date of opening โ check your product for the specific use by.
Tint & Oxidant
Always used and disposed of in line with COSHH, you should only mix your tint once ready for use and never before your client arrives as it will not be effective by the time it is used. Always replace the lids tightly immediately once decant particularly as products will react with the air on contact and overexposure will reduce its efficacy.
Lash Adhesive
Only ever decant as much as you need to avoid wastage. Replace lids tightly once decanted to avoid the adhesive reacting with the air and setting hard. Keep adhesive stored upright at stable room temperature. Some adhesive brands suggest storing in the fridge but this can cause moisture to develop inside the product bottle causing it to be ineffective. You can purchase vacuum storage bags or jars which help to prolong the life of your lash adhesive once opened and also protect them from falling over and spilling in transit for those who work mobile. If products must be stored in a cooler or hotter area than where you are working, allowing up to an hour for the product to return to ambient temperature before using for best results. Working environment temperature will affect the current viscosity (thickness) of your product so consider this when deciding where to offer your treatments, for
Tweezers
Always ensure tweezers are thoroughly wiped after use to remove any stray hair or wax/lash adhesive residue before sterilising. Avoid leaving tools standing in barbicide continuously as this will corrode tools over time. Sterilise for the recommended time then remove. Store in a sealed plastic case or bag taking care to protect the tweezer tips, never store points down in a jar. Then simply place back in sterilising fluid prior to use once setting up for your client. Take care never to drop your tweezers as this could blunt the points. Replace tweezers roughly every 3-6 months depending on how often used. Keep lash tweezers separate from those used for brow treatments to avoid misusing these and always keep a spare pair handy just in case.
best results. Also ambient environmental humidity will affect the drying times of your adhesive. Lash adhesive is usually good for 3-6 months dependent on the brand once opened (usually for up to 12 months prior to opening) but check product packaging to confirm as it does vary depending on the formulation.
Brow Powder Compacts
Always store these where they will be safe from knocks or dropping to avoid gut wrenching moments where your palette crumbles. Ensure you decant powder onto a spatula using a make up scraper or only ever use a clean applicator / brush (never double dipping) or use a special make sanitiser spray for powder compacts between each client to keep products hygienic. Many brands now offer refills for powder palettes to allow you to replace the shade you use up quickest, rather than having to replace the entire palette so it is worth considering this when buying your products to avoid having to have multiple part used palettes or powders at any one time.
By following the above advice, you will ensure you are not only working safely and hygienically but also reducing your costs (boosting your profits) and getting the very best results from your products and tools for the longest time possible.
As every good nail technician knows, you can only ever be as good as your tools allow. Once training is completed, the next biggest cost and one which will be ongoing throughout your career is the cost of your nail products and tools. To be successful in business you must reduce costs where possible by correctly using, storing and cleaning your products and tools. Our blog this week focuses on the essential know-how to do just that!
Your nail brushes whether gel or acrylic are like your magic wands for creating beautiful nails. Finding the right brush for you can take many attempts and so when you find a favourite, it is vital you keep it in tip top condition to get the most from it, for as long as possible.
Top tip: Never use the same brush for different products / nail systems. Not only will you not get best results but may contaminate your products which could be hazardous or increase the risk of allergic reactions for clients. It will also reduce the shelf life of your products.
For acrylic brushes, you will typically be using a natural hair brush and so the best thing to clean it with is your monomer liquid. Allow the brush to soak in a small amount of monomer within a glass dappen dish while finishing off the clients nails to avoid product setting hard into bristles. Brush cleaners typically use acetone as a main ingredient which will dry out natural brushes and may cause them to close their tight shape but are best used only to remove hardened acrylic. Follow this with use of little soap, rinse then soak for 2 hours in monomer to help the brush reset into shape.
For gel brushes, these are typically from synthetic, nylon fibres. Wipe excess gel product off using a lint free wipe and store out of direct sunlight to avoid the product setting hard on the brush. Ideally seek out brushes with an incorporated cap to protect the bristles and prevent exposure to sunlight during storage. Wipe any sticky residue from the handle using the gel cleanser product (inhibition layer remover) but never use this on bristles to avoid drying them out.
Top tip: Always store brushes in a suitable case to avoid contamination with nail dust or other products but donโt put brushes away until they have fully dried. Reshape brush bristles while still damp.
Storing your products safely and hygienically is hugely important to not only ensure you are working to professional standards and getting the best from your products, without risking infection for your clients but to also avoid wastage and ensure you are considering COSHH at all times. COSHH stands for control of substances hazardous to health. This includes all nail products such as UV Gel, monomer, acetone, nail prep and dehydrator products and any cleaning products such as brush cleaners, surface sanitisers and chemicals like barbicide.
It is important that any chemicals that may be hazardous to health if misused or from accidental contact, or otherwise flammable, are stored in labelled packaging in a locked metal cabinet; with access only by those suitably trained to use.
You should also consider the risks of incorrect disposal e.g. never putting chemicals like acetone down the drain. Excess acetone for example should be soaked up using couch roll and then disposed immediately in a sealed bin bag placed directly into a metal bin with lid and placed into suitable salon waste disposal (usually general waste) as soon as possible.
Ensure you decant only a small amount of products to be used at a time such as monomer liquid and powders, using a dappen dish to avoid cross-contamination. Never work directly from the product tub. Decanting a small amount also reduces the vapours present from the product when working to avoid breathing issues and/or headaches etc.
Return the lids to all products immediately once no longer in use to avoid risk of dust contaminating your products and avoid spillage.
Keep all UV activated products such as gel polish away from direct sunlight and always away from your UV lamp when working as exposure will begin the curing process, setting the product hard or at least reducing its efficacy and shelf life.
Top tip: always use a clean lint free wipe dampened with a very small amount of acetone to clean around the top of UV Gel polish or builder gel bottles / tubs before replacing the lids to keep these airtight, prevent these from setting stuck tight and allowing you to work cleanly from these on next use.
Key Points…
Replace product lids/caps once no longer required
Decant only a small amount of product at a time as applicable e.g. never work directly from acrylic powder tubs
Always clean brushes once finished using
Avoid use of brush cleaners, use monomer for acrylic or gel cleanser for UV Gel before product sets hard
Use acetone only to remove hardened product but seek to avoid this where possible with prompt cleaning
Store brushes away from nail dust in a case or drawer away from exposure to nail dust / daylight
Select the right tools – natural hair brush for acrylic, nylon bristles for UV Gel
Reshape bristles while damp and don’t put away until they are dry from cleaning
Upgrade your Nail Tech skills with our Recognised Online Training Courses, Accredited Fast Track Training or even consider an Internationally Approved VTCT Qualification. Learn more by clicking belowโฆ
With so many lash treatment options now pinging up in the beauty sector, it’s hard to keep up with what the differences are. But having a good understanding will ensure you can give the best advice to your clients and maximise your treatment sales…
The six main lash enhancement treatments are…
Classic Lash Extensions
Russian Volume Lash Extensions
Hybrid Lashes
Lash Lift & Tinting
Strip or Flare Lashes
Express (Party) Lashes
Classic Lash Extensions:
Most clients are now familiar with these โ simply put youโll be applying one false lash to one natural lash to extend the lash length and give greater lash definition.
Russian Volume Lash Extensions:
Many clients confuse the effects of these with strip lashes or even classics. Youโll be applying anything from 2-6 false lashes to one natural lash, applied by picking these up to form a fan of lashes. Give natural lashes more volume (thickness) and length for a more dramatic lash look.
Hybrid Lashes:
A way of combining both the classic and Russian volume techniques to achieve a dramatic but structured and defined look to the lashes. You will set up a framework to work within which to extend the natural lashes by applying the classic individual extension technique to every 3-4 natural lashes along the lash line. You then apply fans of Russian volume lashes between these individual lashes to boost volume.
Lash Lift & Tinting:
Working on the natural lashes only, with no false lashes applied. A way of lifting and opening the eye area by straightening and lifting the natural lashes to give the appearance of greater natural length. Tinting darkens the lashes from root to tip giving further enhancement in the appearance of lash length. Also gives superb definition but without the commitment of having to maintain false lashes i.e. infills. Also great for those unsuitable for lash extensions e.g. those allergic to lash adhesive, who swim regularly etc.
Strip or flare lashes:
Temporary lashes applied using a temporary lash adhesive (different to that used for lash extensions). Typically last from 1-7 days and are easy to remove. Applied either as small bunches of false lashes attached to a bulb (flare) or as a full or part strip of false lashes. Great for those who want to enhance the benefits of a make up treatment for example, for special occasions and canโt or donโt want to commit to long term care or cost of lash extensions. Another good option also for those with more sensitive eyes.
Express or โpartyโ lashes
Often confused with Russian volume lashes, these give a quick but effective lash extension treatment but are applied using pre-made lash fans rather than using individual lashes applied as a fan which the lash tech must form. Speeds up the treatment allowing you to charge less and fit in more clients, shorter time on the treatment bed needed for clients and no infills (simply remove and apply a new full set each time). Great for those who want a dramatic lash look without the cost of a premium lash service such as Russian volume or hybrid lashes.
The Beauty Academy are excited to offer training options within all of these in-demand lash treatments ranging from accredited fast track 1 day courses up to recognised online courses allowing you to learn from home, online at your own pace. Discover our courses TODAY and begin earning up to ยฃ50 an hour!
Henna brows is fast becoming one of the most popular brow treatments, as a more natural way of giving greater definition to natural brows. Formulated to give longer lasting results than traditional tinting products and with a wide range of colours available to suit all clients, it’s important to know the benefits of offering this in demand brow service.
Henna has been used for centuries to provide colouring the hair and has recently has a resurgence in popularity as clients seek more natural beauty options. Henna has many benefits including its ability to better โtintโ the skin so is great at helping to disguise gaps or sparse hair growth within the brows (more so than a traditional tint product) and also to give a deeper, more natural enhanced brow colouring. Naturally sourced from the leaves of the henna shrub, it contains a substance called Lawsone which is effective in staining the hair and skin. To boost the speed at which the product works, often synthetic dye agents are included, sometimes known as PPD. Some clients are concerned about the use of PPD, however provided you are using products sourced from reputable suppliers, the volume and strength of PPD used will ensure the product is very safe for professional use. As with any tinting product, it is important you carry out a patch test 24-48 hours prior to use and record this on the clientโs record card, patch testing in line with the manufacturerโs and your insurerโs guidelines.
Henna is applied in much the same way as traditional tinting products, however its formulation is easy to work with and using a suitable brush, application can be precise to give a more sculpted, almost microbladed looking result. It can also be applied to improve the natural arch of the brows with hair removal techniques such as threading or waxing to improve the brows overall shape. It is also gaining popularity for use alongside Brow Lamination treatments as clients follow a course of treatments to regrow their brows to their former, fuller and more youthful glory.
Henna brow treatments can typically earn you anything from ยฃ10-ยฃ25 per treatment and usually take as little as 20-30 minutes to carry out! Results last for around 4-8 weeks depending on the client and homecare adherence, quickly providing you with a loyal, regular client base.
Top Selling Brow Treatments (based upon feedback from the many thousands of beauty therapists who have successfully trained with us over the last 29 years) are currently:
Brow Lamination (now one of our best selling courses)
Henna Brows
Brow Shaping (waxing, threading or indeed the hugely popular Highly Defined Brows treatment)
Brow Tinting
โMore clients than ever are now investing in their brows and lashes. Offering the most in demand brow treatments is essential for any beauty therapist, make up artist or lash technician to ensure you arenโt losing your clients to other therapists who are more diverse. Packages that combine lash and brow treatments are hugely successful, with many clients starting out with a simple brow shaping treatment and then getting the โbeauty bugโ and soon become regular clients for a wide range of services.โ
Gain recognised training within these lucrative brow treatments with our courses from only ยฃ99. Choose to learn either at your own pace, online from the comfort of home or attend one of our 10 well located, exclusive training centres to learn face to face with our highly qualified, experienced tutors. Learn more about our Brow Course options below or call us Free on 0800 999 2277 to discover the best option for youโฆ.
With the nights drawing into the afternoon as the winter arrives and the busy festive period approaches, it is more important than ever to ensure you have the right lighting on hand as a lash technician to not only ensure your work remains to the highest standard, avoid strain on your eyes but also maximise your working hours to fit in just as many clients. But many lash techs have no clue when it comes to selecting the best lighting set up for their working space. Our blog highlights just what you need…
Benefits of Great Lighting:
Easier on the eye โ less risk of eye strain when working on back to back lash clients
Extend your working hours into the afternoons and evenings, even with darkness falling earlier
Achieve better lash results as you can work more precisely and better check your work
Get better photos of your work for sharing on social media
Look and feel more professional
What to look forโฆ You are looking for a light which provides;
Daylight quality lighting using LEDs to mimic that working by a window feel
Flexibility to adjust the light by height or angle to suit your way of working. Goose necked style lamp stems of a reasonable length are best for this.
Avoids creating shadows by lighting the whole face, with a suitably sized light splay
Functionality to adjust the light level intensity and with easy on/off controls within reach when working
Portability if you intend to work mobile, ideally one with a folding or collapsible stand. Always look for one with a travel bag option for safety and ease of carrying.
Ring lights with a great splay of light but can be bulky to work beneath and difficult to correctly position to fully light the face. Make up lights tend to be better for upright, static use and often lack the functionality to alter the intensity of light for different working conditions. This is where GlamCor lights or similar come into their own.
Our Recommendationsโฆ
GlamCor lighting has always been hard to beat in terms of the incredible quality and their reputation amongst lash techs. Their lights come in at around ยฃ175 for the most popular Classic Elite light. As another great rival, we absolutely love the lights provided by Lash Base. Two great options are their Lash Pro Light or Lash Pro Ring Light. Both coming in at around ยฃ140, they may not be the cheapest on the market however they are well made, will last you far longer than a cheaper alternative and will allow you to achieve excellent results.
Not already living the dream and working as a lash technician? (Why ever notโฆ?) An existing technician and want to further develop your lashing skills? Our fully insurable lash courses start from only ยฃ99 and allow you to begin earning up to ยฃ50 an hour as a Lash Technician. Discover the options belowโฆ
With so many new brow treatments launching, it is easy to fall behind in knowing the differences and how best to market your brow services to clients. Our blog this week focuses on whether to highly define or laminate brows…
What are Highly Defined Brows?
Highly defined brows is a treatment involving multiple steps to ensure the optimum brow reshaping and redefining. Starting with a thorough consultation and brow measuring, brows are darkened using brow tinting. Brows are then reshaped using a combination of brow trimming, waxing, threading and use of tweezers. Finally brows are finished using mineral brow make up products to give the perfect finish. Typically highly defined brows leaves brows thinner, with a greater arch and more defined shape and also darker to ensure they really frame the eyes.
What are Laminated Brows?
Laminated brows is all about restoring brows which have previously been poorly reshaped, over plucked or simply where the client wants a fuller, more natural brow look. Brows are brushed into shape by encouraging the existing brow hairs to sit upwards to create a fuller look. Products very similar to those used for lash lift, are then applied to the brow hairs to lift and then set the brow hairs into line and shape to help restore a fuller, natural appearance to the brows. Brows can also be tinted as part of the process to give more definition. The treatment encourages clients to make use of brow products such as castor oil following treatment to encourage the brows to naturally begin enhanced regrowth, particularly where overplucked previously to give more improved appearance over time.
Our quick table below outlines which treatment is best for which clients or desired resultsโฆ
Highly Defined Brows
Removes unwanted, stray hairs to give a better shape and greater definition
Involves use of brow waxing, threading, trimming and tweezers
Brows are tinted to give a darker, more defined look
Usually brows appear thinner, reshaped with an improved arch
Clients are encouraged to have regular treatments to maintain defined look
OR
Brow Lamination
Involves working with the existing brow hairs, taking away only minimal stray hairs
Involves use of techniques to brush hairs up then lift and set in place with products similar to those for lash lifting
Brows are tinted to give a darker but more natural look
Usually brows appear fuller, reshaped to give a restored, more youthful natural look
Clients are encouraged to use brow oils beyond treatment to stimulate regrowth of hairs
Not trained to offer both of these incredible, lucrative brow services yet? Take a look at our fast track courses and start earning up to ยฃ45 per treatmentโฆ
We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.ย Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.
The Beauty Academy Courses
All courses offered within our training centres are non-brand specific courses which teach you the fundamental knowledge and practical skills to deliver lash extension, lash lift or brow shaping and defining treatments. We teach the generic skills of these classic and in-demand beauty treatments. You achieve our in-house diploma certificate which is accredited by ABT and allows you to gain insurance to begin offering your treatments to clients. The beauty of our courses are that they are professional courses covering the core knowledge and skills for these treatments, they are accredited but they are much more affordable (starting from only ยฃ99) than many of the brand specific courses. They do not tie you in to any specific brand or supplier before youโre fully familiar and practised with the treatment. Many students find they complete brand specific training (which often require you to purchase their costly branded kits to attend the course) but once they begin offering their treatments on a regular basis and start speaking with clients, they find they prefer working with a different brand or clients are asking about other brand names. Often this requirement to purchase kits means half of the kit contents is also used up on the training day(s) themselves also leaving little product to go on to practice with. At The Beauty Academy, we provide all products and tools required to attend our courses at the centre on the day(s) at no additional cost. The only exception to this is where a patch test is required for which we keep the cost minimal.
Branded Courses
There are many brand names for specific treatments such as lash lift, lash extensions, and highly defined brows treatments. We donโt need to list them since you will have heard of most of them along the way when searching for a training course. These courses are usually significantly more expensive but this additional cost is attributed to the fact that you will be able to advertise using their brand names, as a brand specific trained therapist. This may be advantageous for salons who benefit from large shop front window displays using the recognisable brand logos and who can command much higher treatment prices to reclaim the cost; but the additional cost is not usually viable for mobile therapists, those just starting out in beauty (and so who donโt know what brand they prefer yet) or necessary for those who are already very established therapists with an existing client base.
The pros of a non-brand specific course such as The Beauty Academy courses:
Much lower initial course cost (from only ยฃ99 for courses with The Beauty Academy)
The Beauty Academy face to face courses are all accredited with ABT & online courses recognised by Radius insurance
No starter kits are required to attend our training day(s) unlike most brand specific courses
No commitment to any specific brand, get qualified, get experienced & then decide whatโs right for you once you understand the treatment and your clientโs needs
Great, quick and affordable way to learn something new, try out a new treatment service & see if itโs for you and your client base.
The cons of a non-brand specific course:
You canโt use any trademark protected brand names to describe or advertise your treatment services, however you can use a wide range of treatment related non-brand specific terms. If you later wish to utilise brand names, a simple conversion course can assist with this (see more about this below).
You might not be able to purchase branded products directly from the brand themselves, however you will be insured to use any brand of products to deliver your treatments. Similar professional (and cost effective) products can be purchased from large beauty wholesalers like Beauty Express.
OR
The pros of a brand specific course:
You can advertise your treatments using their brand name / trade mark / brand logos
In some areas you may be able to charge a small premium on โbrandedโ treatments but often applicable only to salons or established therapists. Generally treatment price ranges are reasonably fixed by treatment type and area regardless of brand of products used as you must remain competitive to attract new, and maintain regular clients.
The cons of a brand specific course:
Much higher course cost with branded training providers (usually from around ยฃ399 per 1 day course)
Often requires commitment to purchase an expensive brand specific kit to attend the course (as they want to โtie you inโ to their brand)
Much of the kit is used on the training day itself & when starting out, rarely are students optimally economical with product so makes initial practice costly also
You may begin offering branded treatments with little knowledge of your clientโs needs or preferences. You may then find yourself tied to that specific brand with additional cost to retrain within an alternative brand to buy different products or indeed be insured to use other brands as many brand specific courses are not accredited.
Conversion Courses
Remember that once you have completed a generic, accredited training course such as those offered by The Beauty Academy and are insured within those treatments, you will be able to purchase professional products from most leading beauty wholesalers including Beauty Express (just not always direct from the specific product brand). You always have the option to complete a shorter โconversionโ course with most leading branded course providers from only ยฃ99 (depending on the brand), if you later wish to become brand specific and to use their brand name as part of your advertising. These courses also help you refresh and occasionally advance your skills once you have had some time within the industry providing treatments and once youโve gained insight into the available brands and identified the one best for your budget and clientโs needs through experience of the industry. Most quality branded providers offer these courses to attract your business to purchasing their products, build their community of brand qualified therapists and raise their brand profile.
Generic Terms for Advertising Treatments
Many successful salons and independent therapists have huge success in promoting and offering their treatment services including lash extensions, lash lift and brow treatments charging the โgoing rateโ for their location and type of offering e.g. mobile, home based or in-salon. Anyone can describe and advertise using generic terms to promote your services (or indeed be creative with the naming of your treatments to stand out from the crowd). Just take care not to infringe upon existing registered trademarks and brand names unless you are brand trained or otherwise authorised by the brand to do so. Doing so can open you personally as a therapist or indeed your salon/business up to legal action from the trademark owner or brand which is bad for business and could be expensive. Generic terms for treatments as follows, are great ways to promote your services:
Eyelash Extensions โ Classic Lashes, Semi-Permanent Eyelash Extensions, Volume Lashes, Russian Volume Lashes, Celebrity Lashes, Volumised Lashes, Eyelash Extensions, Lash Extensions, American Lashes, American Volume Lashes, Lash Enhancement etc.
Brow Treatments โ Highly Defined Brows, Defined Brows, Ultimate Brows, Enhanced Brows, Brow Shape & Tint, Brow Redefining etc.
If you have any questions about brand names, your course or certification or how best to advertise your treatment services, please donโt hesitate to contact our Support team at [email protected] and they will be happy to help!
