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  • Business Launch Must Dos

    Business Launch Must Dos

    Updated 30th October 2024 The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…

    Have a business plan

    Set yourself clear SMART goals. These are specific, measurable, achievable and time bound. So think about where you want your business to be and to take you in say 6 months, a year, 2 years and 5 years. Be realistic and take baby steps. Nothing is more demotivating than setting a goal impossible to achieve. Small, measurable goals are what you need so that with every milestone achieved, whether that is your first regular client, first client referral, tenth client booked etc. you have positive steps towards those bigger, long term goals.

    You also need to do the maths and have a fixed budget for starting your own business to cover the cost of insurance, tools and products, business cards / price lists, transport costs such as if you need a bigger car, interest on any business related loans, rent and bills if having a salon space etc. and then also if this is going to be your only source of income, work out how much you need to earn each day/week so you can keep track of your income versus outgoings. Initially you may need to have a buffer and expect it may take a month or more to start breaking even and into profit as you build up your client base.

    Have a brand

    Think about your branding. What is your company name and logo? Is it obvious what you do from that to stand you apart from others? Is it catchy and memorable? If youโ€™ll be using it online as part of a website address, on social media etc., and your clients will be searching for your business online; it must be easy to spell and not similar to existing company names or website addresses. Think about how you will present yourself โ€“ will you wear a beauty tunic and if so, will this have your logo on it?

    Get your brand online as soon as possible so a basic website will do to start. Platforms such as wix.com offer free or low cost hosted websites, ideal for web beginners. Social media is also vital โ€“ set up a Facebook, Instagram and Tiktok profile for your business so you can showcase what you do, start building a following and start reaching out to your existing contacts to provide them an easy way to share what you do with their contacts too.

    Youโ€™ll also want to register your business on Google Business listings so you appear on Google Maps, great when clients are searching the local area for your services (or indeed discover you accidentally when planning a journey). This will only work for those with premises or working from home, so is more tricky for those working mobile.

    Have realistic expectations

    If you are working your beauty business alongside another job, be realistic as to how much time you can give to the business and let it build gradually rather than trying to do too much, too soon and burning yourself out. You donโ€™t want to lose love for what you do so make sure you still take time for yourself. If youโ€™re going to go full time on your business, be realistic about how long it may take to build a large enough, regular client base to provide you with a solid monthly income. Donโ€™t be disheartened if it takes some months to build up, just keep active in promoting what you do locally and with your contacts. Encourage clients to recommend you through word of mouth and speak with other related local businesses such as hairdressers, florists etc. to help build up clients and contacts. Build a steady projection of income too by always getting your clients booked in for their next appointment, before theyโ€™ve even finished their current one. This allows you to manage your appointment diary, always give a sense of urgency to them booking in and that youโ€™re already getting booked up! You never want to give the impression youโ€™re always free, create the sense youโ€™re in demand!

    If things are slower than hoped to start, stay proactive and think about what you could do to boost business such as a launch event hosted in a local hair salon or coffee store where you do mini treatments, pampering evening in connection with a local charity or school, advertising in local press, handing out price lists at the school drop off etc. And donโ€™t underestimate the importance of social media and your website to help business find you. Plan marketing strategy so promotions you run throughout the year, retail products you could sell to boost sales, treatment packages for wedding or holiday season etc. The key is stay busy but stay positive. Most beauty businesses take around 6-9 months to become well established but once you are, your earning potential is uncapped so itโ€™s definitely worth investing the time and effort.

    Cover the legalities

    Make sure you have beauty insurance in place and that it ideally covers your beauty kit. We recommend Balens, Radius, Insync or ABT for insurance. You can purchase a policy directly from your preferred insurer.

    Check your car insurance policy will cover you for business related mileage and also any car contents in the event of damage or loss/theft. Make sure you are working safely and hygienically at all times. Think about waste disposal and if you need to apply for yellow bins or commercial waste collection.

    If you are working from a room in your home, check your home insurance and mortgage / rental agreement permits this. If you are converting part of your home into permanent salon premises, you may wish to consult with your local council regarding planning restrictions, change of use and if business rates would be applicable. When inviting clients into your home, check if you need insurance in the event of accident/injury unrelated to treatments. You may also wish to take a first aid course and have a first aid kit and fire extinguisher or blanket on site for emergencies.

    If you are renting a room in a salon or even your own premises, you may need to consider any additional insurance for the business premises such as employee or third party insurance to protect visitors and clients at your premises in the event of an accident/injury. If employing other therapists, take legal advice in regards to contracts and qualifications / insurance they must hold. Some local authorities require special treatments licensing in some areas for salons so this must be checked out before committing to premises. If you are working alongside another job, check your employment contract to make sure there are no clauses against this.

    Finally donโ€™t forget your safety. Make sure if you are working mobile that someone knows where you are at all times and check in with someone when arriving and leaving a clientโ€™s home having given an indication of how long you will be there so that you always remain safe. Finally donโ€™t forget to register with HMRC for tax purposes if working self-employed. You will usually need to submit an annual self assessment to declare your earnings and to correctly pay tax and NI contributions so make sure you register in a timely manner online and keep adequate records of your income and outgoings in relation to your business.

    There is a lot to consider when running your own business but with careful planning, you can ensure you are always one step ahead with no surprises. Having written down goals that you can regularly review against is great for staying on track with progress and also helping stay motivated. Donโ€™t forget it is important to keep learning as a beauty therapist so that you can stay ahead of the competition and offer something new to delight your regular clientele. There are huge rewards to running your own business including flexibility to work around your children or other dependents, pride of owning your own business, opportunity to have uncapped earnings and the chance to earn doing something you are truly passionate about.

    Want to learn more about starting your own beauty business? Need more help to break your planning down? Our Online Starting a Business in Beauty Course is for you! Completed entirely online through our Student Portal which can be accessed from mobile devices 24/7, study at your own pace and receive support from our expert team throughout. Click below to find out moreโ€ฆ

  • Why it can be great to start small…

    Why it can be great to start small…

    When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…

    Our offers this month are all about helping you to focus on learning a particular set of beauty skills so that you have a ready to launch business. Whether that is focusing on being a lash and brow artist, make up artist also offering lash treatments, a nail technician or a beauty therapist offering the Big 4 (facials, waxing, manicures and pedicures). This is because we know the industry well and we know what works.

    Be a Specialist in your Chosen Field

    While having a diverse range of beauty skills from the off is great for those looking to gain employment in a salon (where they will be expecting you to be able to offer treatment to every client that may walk through the door); when starting your own business this is not always feasible and rarely necessary. Most beauty start-ups will focus on a niche within beauty so that they can be offering treatments that are their passion, work to their best natural talents but also ensure they are 6specialists in what they have to offer through having day to day, in-depth knowledge and practice of offering those treatments. It also allows you to focus on learning all you can within the industry around those specific treatments, whether that is through taking advanced courses or reading up on industry expert blogs and publications.

    More Affordable and Profitable

    It also makes starting your own business much more affordable. You can focus on booking onto the best training courses within the treatments you want to learn and then commit remaining funds to getting started with insurance, kits, products and tools as you need to start building your client base. If you try to learn everything, it can be very costly both in training and kit requirements meaning you may not then be able to afford the best products or tools to work with once you start working with clients which can make your treatments less attractive versus competitorsโ€™. It also puts a huge pressure on you in the first year to have to make too much money to reclaim your costs and before you get to enjoythe boost of being in a profit.

    Your Business is Focused

    Starting with treatments you know are popular in your area, which you enjoy offering and you know you have knowledge of (whether from having previous treatments yourself or through beauty magazines you read for example); really is the best way to getting your business started on the best foot forward. It allows you to focus your marketing whether that is a website, Facebook business page or adverts in local press to really shout about what you do. You can have a very clear branding message too on your price list and business card, rather than being confused by trying to offer too many services too soon. The greatest advantage is that you start with a popular service, start establishing clients and from there you can ask your target market what else they like receiving and would like you to offer so you can be sure to enrol for further courses that allow you to capitalise on this. Once you get working in the industry you can see what you enjoy too. So many therapists have fallen into doing treatments they donโ€™t really enjoy, simply because they feel they must, to justify training within them. Start with what inspires and excites you and you canโ€™t go far wrong in building a business and a career you truly love.

    Be More Competitive

    By training in specific treatments to begin with, you can keep your costs down which allows you to launch with very competitive prices versus your local competition. Once you have experience under your belt, you can raise your prices to become a premium service but having that initial competitive edge really does help to springboard you into a thriving business very quickly. Also focusing your treatment offer allows you to put together lucrative packages (both for you and your clients e.g. offering a brow service alongside lashes to frame those windows to the soul; or indeed waxing alongside pedicures to help with those fluffy toes!). Having a specialist business within beauty also allows you to have less kit lying around unused, taking up your precious workspace and minimising the amount of kit you have to take around with you if working mobile.

    You Can Always Diversify Later

    Remember by taking a couple of specific courses or indeed a package which focuses on a niche of the beauty industry, you are in no way limiting yourself. You can always take additional courses, whether further 1 day fast track, accredited courses or indeed our flexible, online, recognised learning courses. You could even upgrade to an internationally recognised qualification such as the VTCT awards in order to gain employment in a salon or spa, once you have gained experience or should a further opportunity arise beyond self-employment. You might even go on to training to teach beyond a VTCT award, so there really are huge options ahead.

    All you have to do is take the first step, decide which 1-3 treatments you love the most and give us a call on Freephone 0800 999 2277 to arrange booking onto the best training course option for you. Itโ€™s no obligation and our course advisors are all fully qualified beauty therapists with vast experience of the industry, so can certainly point you in the right direction.

  • What’s in a brand name?

    What’s in a brand name?

    We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…

    What is a trademark?

    A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.ย  Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.

    The Beauty Academy Courses

    All courses offered within our training centres are non-brand specific courses which teach you the fundamental knowledge and practical skills to deliver lash extension, lash lift or brow shaping and defining treatments. We teach the generic skills of these classic and in-demand beauty treatments. You achieve our in-house diploma certificate which is accredited by ABT and allows you to gain insurance to begin offering your treatments to clients. The beauty of our courses are that they are professional courses covering the core knowledge and skills for these treatments, they are accredited but they are much more affordable (starting from only ยฃ99) than many of the brand specific courses. They do not tie you in to any specific brand or supplier before youโ€™re fully familiar and practised with the treatment. Many students find they complete brand specific training (which often require you to purchase their costly branded kits to attend the course) but once they begin offering their treatments on a regular basis and start speaking with clients, they find they prefer working with a different brand or clients are asking about other brand names. Often this requirement to purchase kits means half of the kit contents is also used up on the training day(s) themselves also leaving little product to go on to practice with. At The Beauty Academy, we provide all products and tools required to attend our courses at the centre on the day(s) at no additional cost. The only exception to this is where a patch test is required for which we keep the cost minimal.

    Branded Courses

    There are many brand names for specific treatments such as lash lift, lash extensions, and highly defined brows treatments. We donโ€™t need to list them since you will have heard of most of them along the way when searching for a training course. These courses are usually significantly more expensive but this additional cost is attributed to the fact that you will be able to advertise using their brand names, as a brand specific trained therapist. This may be advantageous for salons who benefit from large shop front window displays using the recognisable brand logos and who can command much higher treatment prices to reclaim the cost; but the additional cost is not usually viable for mobile therapists, those just starting out in beauty (and so who donโ€™t know what brand they prefer yet) or necessary for those who are already very established therapists with an existing client base.

    The pros of a non-brand specific course such as The Beauty Academy courses:

    • Much lower initial course cost (from only ยฃ99 for courses with The Beauty Academy)
    • The Beauty Academy face to face courses are all accredited with ABT & online courses recognised by Radius insurance
    • No starter kits are required to attend our training day(s) unlike most brand specific courses
    • No commitment to any specific brand, get qualified, get experienced & then decide whatโ€™s right for you once you understand the treatment and your clientโ€™s needs
    • Great, quick and affordable way to learn something new, try out a new treatment service & see if itโ€™s for you and your client base.

    The cons of a non-brand specific course:

    • You canโ€™t use any trademark protected brand names to describe or advertise your treatment services, however you can use a wide range of treatment related non-brand specific terms. If you later wish to utilise brand names, a simple conversion course can assist with this (see more about this below).
    • You might not be able to purchase branded products directly from the brand themselves, however you will be insured to use any brand of products to deliver your treatments. Similar professional (and cost effective) products can be purchased from large beauty wholesalers like Beauty Express.

    OR

    The pros of a brand specific course:

    • You can advertise your treatments using their brand name / trade mark / brand logos
    • In some areas you may be able to charge a small premium on โ€˜brandedโ€™ treatments but often applicable only to salons or established therapists. Generally treatment price ranges are reasonably fixed by treatment type and area regardless of brand of products used as you must remain competitive to attract new, and maintain regular clients.

    The cons of a brand specific course:

    • Much higher course cost with branded training providers (usually from around ยฃ399 per 1 day course)
    • Often requires commitment to purchase an expensive brand specific kit to attend the course (as they want to โ€˜tie you inโ€™ to their brand)
    • Much of the kit is used on the training day itself & when starting out, rarely are students optimally economical with product so makes initial practice costly also
    • You may begin offering branded treatments with little knowledge of your clientโ€™s needs or preferences. You may then find yourself tied to that specific brand with additional cost to retrain within an alternative brand to buy different products or indeed be insured to use other brands as many brand specific courses are not accredited.

    Conversion Courses

    Remember that once you have completed a generic, accredited training course such as those offered by The Beauty Academy and are insured within those treatments, you will be able to purchase professional products from most leading beauty wholesalers including Beauty Express (just not always direct from the specific product brand). You always have the option to complete a shorter โ€˜conversionโ€™ course with most leading branded course providers from only ยฃ99 (depending on the brand), if you later wish to become brand specific and to use their brand name as part of your advertising. These courses also help you refresh and occasionally advance your skills once you have had some time within the industry providing treatments and once youโ€™ve gained insight into the available brands and identified the one best for your budget and clientโ€™s needs through experience of the industry. Most quality branded providers offer these courses to attract your business to purchasing their products, build their community of brand qualified therapists and raise their brand profile.

    Generic Terms for Advertising Treatments

    Many successful salons and independent therapists have huge success in promoting and offering their treatment services including lash extensions, lash lift and brow treatments charging the โ€˜going rateโ€™ for their location and type of offering e.g. mobile, home based or in-salon. Anyone can describe and advertise using generic terms to promote your services (or indeed be creative with the naming of your treatments to stand out from the crowd). Just take care not to infringe upon existing registered trademarks and brand names unless you are brand trained or otherwise authorised by the brand to do so. Doing so can open you personally as a therapist or indeed your salon/business up to legal action from the trademark owner or brand which is bad for business and could be expensive. Generic terms for treatments as follows, are great ways to promote your services:

    Eyelash Extensions โ€“ Classic Lashes, Semi-Permanent Eyelash Extensions, Volume Lashes, Russian Volume Lashes, Celebrity Lashes, Volumised Lashes, Eyelash Extensions, Lash Extensions, American Lashes, American Volume Lashes, Lash Enhancement etc.

    Lash Lift & Tinting โ€“ Lash Lift, Tinting, Ultimate Lash Lift & Tint, Natural Lift Lashes etc.

    Brow Treatments โ€“ Highly Defined Brows, Defined Brows, Ultimate Brows, Enhanced Brows, Brow Shape & Tint, Brow Redefining etc.

    If you have any questions about brand names, your course or certification or how best to advertise your treatment services, please donโ€™t hesitate to contact our Support team at [email protected] and they will be happy to help!

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