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  • Can you really achieve a beauty qualification with only online courses?

    Can you really achieve a beauty qualification with only online courses?

    Absolutely, yes! You can definitely achieve an accredited beauty qualification through only online training. Our courses are accredited by IPHM and recognised for insurance internationally giving you the best chance of success in a beauty career wherever you live and work. As our courses are completed entirely online, there are no distance barriers to overcome. Online training options give you full flexibility of studying anywhere in the world, even the comfort of home. They also allow you to study at your own pace, whether that is fast track or more slowly to fit around other commitments.

    We get asked this question all the time as so many are dubious about trying something new for them, but once they discover the benefits of online training they go from course to course expanding their learning with complete confidence. Our courses are written by experienced beauty industry professionals in an easy to follow style. From high quality training videos to detailed step by steps in course manuals. You also have full access to our expert in-house Support Team for any questions along the way.

    Online courses with The Beauty Academy allow you to achieve a recognised, accredited beauty qualification that enables you to get insured and start your new beauty career.

    Need more reassurance? Read some recent student reviewsโ€ฆ

    At The Beauty Academy we offer two options for Online Study, both provide an accredited certificate on completion;

    1. Online Courses completed through our Student Portal. You receive access to a wealth of high quality learning resources, written by beauty professionals including comprehensive manuals and detailed video demonstrations. You take multiple choice online tests throughout the course which are great for checking your understanding and learning as you progress through the course. These can be taken as often as needed until you achieve a pass. You also submit a small number of case studies to us by email which are assessed against industry standards to ensure your proficiency with the treatment skills. Individual feedback to help you improve and you simply resubmit as needed until you are at a successful level to achieve. Typically students complete these courses within 2-6 weeks (allowing usually around 2-10 hours per week to study), although you have 8 weeks should you need to go slower. Achieve an IPHM accredited certificate, courses start at only ยฃ99!
    2. Virtual Academy Courses are completed through live, tutor led training sessions delivered online through Zoom. Initially you complete some basic health and safety theory through our Online Student Portal. You then โ€˜attendโ€™ your online teaching session which typically lasts 60-90 minutes. A recording of the session is emailed to you which can be watched back as often as you need. You submit your one best case study of a recommended 3 minimum for feedback. Once a suitable standard of treatment skill is achieved, you โ€˜attendโ€™ a short online session where a tutor observes you complete some basic treatment skills to ascertain your confidence and given final feedback. Once completed, you achieve an ABT accredited certificate, courses start at only ยฃ149!

    Online Courses

    • Great for those who like self-paced, independent learning.
    • Full support from our team throughout by phone or email.
    • Flexible to work around you, study as many or as few hours each week as prefer – complete within 2-8 weeks.
    • Studied entirely through Online Student Portal.
    • Watch videos, read manuals, do quick tests and submit case studies.
    • No assessment days or formal exams required.
    • Study on mobile, iPad or pc, when on the go or from home.
    • Accredited by IPHM, suitable for insurance in the UK, Ireland and overseas.

    Virtual Academy Courses

    • Great for those who prefer to learn with tutor interaction.
    • Ask questions & get additional support during the online session.
    • Full support from our team throughout by phone or email.
    • Live online sessions available daytime, evenings & weekends.
    • Recording of session to watch back as often as you need + e-manual to keep.
    • Join Zoom session, practice treatments, join Zoom assessment, achieve qualification!
    • No attendance of the training centre required, all done online.
    • Complete sessions on mobile, iPad or pc – no fancy tech required.
    • Accredited by ABT, suitable for insurance in the UK & when temporarily abroad.

    Our courses are accredited for insurance purposes. Courses accredited by IPHM are accepted by their recommended insurers for work in the UK, Ireland, Wales, Scotland, Australia, New Zealand, Canada, parts of the USA, & most of Europe. ABT offer insurance for therapists primarily working in the UK and temporarily overseas (except USA/Canada). This means upon completion of your online course(s) you can successfully begin working either from home or mobile offering your treatments and begin earning, once insured.

    The requirements of individual salons / employers / local council licensing will vary. Generally speaking most students entering the beauty industry will do so to be able to start their own business working from home or mobile as this is often the most lucrative way to work in the industry with uncapped earning potential. Online courses may enable you to gain work in a salon either employed or more likely on a self-employed basis as the certificate is accredited, however for those such as college leavers looking to qualify to gain full time salon employment, you may wish to consider more formal options of training such as VTCT Qualifications.

    How do I sign up?

    Click below to explore the training options, whether Online Courses or Virtual Academy Courses. We offer Multi Buy Packages which are carefully selected course combinations, put together to give you the best business start-up opportunity with treatments that sell to clients well as a package. These allow you to save money booking courses individually and get you started quickly on the path to your new beauty career! Book securely through our website when ready. Alternatively, if you canโ€™t see what youโ€™re looking for or donโ€™t know where to start; why not give our friendly team a call on Freephone 0800 999 2277 and they can chat you through any queries and point you in the right direction!

  • Business Launch Must Dos

    Business Launch Must Dos

    Updated 30th October 2024 The key to business start-up success is careful planning. Considering the direction you want your business to take, the scale and the target market. Setting realistic goals with realistic timescales is vital to ensure you stay on track but also stay motivated. It can be challenging starting a new beauty business but also incredibly rewarding when you see the return on your investment in terms of a regular client base building, your treatment results gaining word of mouth or indeed just making a profit! We give you the lowdown on how to get up and running for success…

    Have a business plan

    Set yourself clear SMART goals. These are specific, measurable, achievable and time bound. So think about where you want your business to be and to take you in say 6 months, a year, 2 years and 5 years. Be realistic and take baby steps. Nothing is more demotivating than setting a goal impossible to achieve. Small, measurable goals are what you need so that with every milestone achieved, whether that is your first regular client, first client referral, tenth client booked etc. you have positive steps towards those bigger, long term goals.

    You also need to do the maths and have a fixed budget for starting your own business to cover the cost of insurance, tools and products, business cards / price lists, transport costs such as if you need a bigger car, interest on any business related loans, rent and bills if having a salon space etc. and then also if this is going to be your only source of income, work out how much you need to earn each day/week so you can keep track of your income versus outgoings. Initially you may need to have a buffer and expect it may take a month or more to start breaking even and into profit as you build up your client base.

    Have a brand

    Think about your branding. What is your company name and logo? Is it obvious what you do from that to stand you apart from others? Is it catchy and memorable? If youโ€™ll be using it online as part of a website address, on social media etc., and your clients will be searching for your business online; it must be easy to spell and not similar to existing company names or website addresses. Think about how you will present yourself โ€“ will you wear a beauty tunic and if so, will this have your logo on it?

    Get your brand online as soon as possible so a basic website will do to start. Platforms such as wix.com offer free or low cost hosted websites, ideal for web beginners. Social media is also vital โ€“ set up a Facebook, Instagram and Tiktok profile for your business so you can showcase what you do, start building a following and start reaching out to your existing contacts to provide them an easy way to share what you do with their contacts too.

    Youโ€™ll also want to register your business on Google Business listings so you appear on Google Maps, great when clients are searching the local area for your services (or indeed discover you accidentally when planning a journey). This will only work for those with premises or working from home, so is more tricky for those working mobile.

    Have realistic expectations

    If you are working your beauty business alongside another job, be realistic as to how much time you can give to the business and let it build gradually rather than trying to do too much, too soon and burning yourself out. You donโ€™t want to lose love for what you do so make sure you still take time for yourself. If youโ€™re going to go full time on your business, be realistic about how long it may take to build a large enough, regular client base to provide you with a solid monthly income. Donโ€™t be disheartened if it takes some months to build up, just keep active in promoting what you do locally and with your contacts. Encourage clients to recommend you through word of mouth and speak with other related local businesses such as hairdressers, florists etc. to help build up clients and contacts. Build a steady projection of income too by always getting your clients booked in for their next appointment, before theyโ€™ve even finished their current one. This allows you to manage your appointment diary, always give a sense of urgency to them booking in and that youโ€™re already getting booked up! You never want to give the impression youโ€™re always free, create the sense youโ€™re in demand!

    If things are slower than hoped to start, stay proactive and think about what you could do to boost business such as a launch event hosted in a local hair salon or coffee store where you do mini treatments, pampering evening in connection with a local charity or school, advertising in local press, handing out price lists at the school drop off etc. And donโ€™t underestimate the importance of social media and your website to help business find you. Plan marketing strategy so promotions you run throughout the year, retail products you could sell to boost sales, treatment packages for wedding or holiday season etc. The key is stay busy but stay positive. Most beauty businesses take around 6-9 months to become well established but once you are, your earning potential is uncapped so itโ€™s definitely worth investing the time and effort.

    Cover the legalities

    Make sure you have beauty insurance in place and that it ideally covers your beauty kit. We recommend Balens, Radius, Insync or ABT for insurance. You can purchase a policy directly from your preferred insurer.

    Check your car insurance policy will cover you for business related mileage and also any car contents in the event of damage or loss/theft. Make sure you are working safely and hygienically at all times. Think about waste disposal and if you need to apply for yellow bins or commercial waste collection.

    If you are working from a room in your home, check your home insurance and mortgage / rental agreement permits this. If you are converting part of your home into permanent salon premises, you may wish to consult with your local council regarding planning restrictions, change of use and if business rates would be applicable. When inviting clients into your home, check if you need insurance in the event of accident/injury unrelated to treatments. You may also wish to take a first aid course and have a first aid kit and fire extinguisher or blanket on site for emergencies.

    If you are renting a room in a salon or even your own premises, you may need to consider any additional insurance for the business premises such as employee or third party insurance to protect visitors and clients at your premises in the event of an accident/injury. If employing other therapists, take legal advice in regards to contracts and qualifications / insurance they must hold. Some local authorities require special treatments licensing in some areas for salons so this must be checked out before committing to premises. If you are working alongside another job, check your employment contract to make sure there are no clauses against this.

    Finally donโ€™t forget your safety. Make sure if you are working mobile that someone knows where you are at all times and check in with someone when arriving and leaving a clientโ€™s home having given an indication of how long you will be there so that you always remain safe. Finally donโ€™t forget to register with HMRC for tax purposes if working self-employed. You will usually need to submit an annual self assessment to declare your earnings and to correctly pay tax and NI contributions so make sure you register in a timely manner online and keep adequate records of your income and outgoings in relation to your business.

    There is a lot to consider when running your own business but with careful planning, you can ensure you are always one step ahead with no surprises. Having written down goals that you can regularly review against is great for staying on track with progress and also helping stay motivated. Donโ€™t forget it is important to keep learning as a beauty therapist so that you can stay ahead of the competition and offer something new to delight your regular clientele. There are huge rewards to running your own business including flexibility to work around your children or other dependents, pride of owning your own business, opportunity to have uncapped earnings and the chance to earn doing something you are truly passionate about.

    Want to learn more about starting your own beauty business? Need more help to break your planning down? Our Online Starting a Business in Beauty Course is for you! Completed entirely online through our Student Portal which can be accessed from mobile devices 24/7, study at your own pace and receive support from our expert team throughout. Click below to find out moreโ€ฆ

  • Why it can be great to start small…

    Why it can be great to start small…

    When looking to start a new career in the beauty industry, it can be so easy to fall into the trap of thinking you MUST train in every single treatment on the market from the get-go. But the cost of this and also just knowing how then to launch your business without any particular unique selling features or areas of specialism can be really difficult when coming to an industry with a lot of competition already. Our blog highlights why it can actually be great to start small, focusing on particular treatments, building your brand and then moving on to other treatments as your client base actually wants, rather than what you think they will want…

    Our offers this month are all about helping you to focus on learning a particular set of beauty skills so that you have a ready to launch business. Whether that is focusing on being a lash and brow artist, make up artist also offering lash treatments, a nail technician or a beauty therapist offering the Big 4 (facials, waxing, manicures and pedicures). This is because we know the industry well and we know what works.

    Be a Specialist in your Chosen Field

    While having a diverse range of beauty skills from the off is great for those looking to gain employment in a salon (where they will be expecting you to be able to offer treatment to every client that may walk through the door); when starting your own business this is not always feasible and rarely necessary. Most beauty start-ups will focus on a niche within beauty so that they can be offering treatments that are their passion, work to their best natural talents but also ensure they are 6specialists in what they have to offer through having day to day, in-depth knowledge and practice of offering those treatments. It also allows you to focus on learning all you can within the industry around those specific treatments, whether that is through taking advanced courses or reading up on industry expert blogs and publications.

    More Affordable and Profitable

    It also makes starting your own business much more affordable. You can focus on booking onto the best training courses within the treatments you want to learn and then commit remaining funds to getting started with insurance, kits, products and tools as you need to start building your client base. If you try to learn everything, it can be very costly both in training and kit requirements meaning you may not then be able to afford the best products or tools to work with once you start working with clients which can make your treatments less attractive versus competitorsโ€™. It also puts a huge pressure on you in the first year to have to make too much money to reclaim your costs and before you get to enjoythe boost of being in a profit.

    Your Business is Focused

    Starting with treatments you know are popular in your area, which you enjoy offering and you know you have knowledge of (whether from having previous treatments yourself or through beauty magazines you read for example); really is the best way to getting your business started on the best foot forward. It allows you to focus your marketing whether that is a website, Facebook business page or adverts in local press to really shout about what you do. You can have a very clear branding message too on your price list and business card, rather than being confused by trying to offer too many services too soon. The greatest advantage is that you start with a popular service, start establishing clients and from there you can ask your target market what else they like receiving and would like you to offer so you can be sure to enrol for further courses that allow you to capitalise on this. Once you get working in the industry you can see what you enjoy too. So many therapists have fallen into doing treatments they donโ€™t really enjoy, simply because they feel they must, to justify training within them. Start with what inspires and excites you and you canโ€™t go far wrong in building a business and a career you truly love.

    Be More Competitive

    By training in specific treatments to begin with, you can keep your costs down which allows you to launch with very competitive prices versus your local competition. Once you have experience under your belt, you can raise your prices to become a premium service but having that initial competitive edge really does help to springboard you into a thriving business very quickly. Also focusing your treatment offer allows you to put together lucrative packages (both for you and your clients e.g. offering a brow service alongside lashes to frame those windows to the soul; or indeed waxing alongside pedicures to help with those fluffy toes!). Having a specialist business within beauty also allows you to have less kit lying around unused, taking up your precious workspace and minimising the amount of kit you have to take around with you if working mobile.

    You Can Always Diversify Later

    Remember by taking a couple of specific courses or indeed a package which focuses on a niche of the beauty industry, you are in no way limiting yourself. You can always take additional courses, whether further 1 day fast track, accredited courses or indeed our flexible, online, recognised learning courses. You could even upgrade to an internationally recognised qualification such as the VTCT awards in order to gain employment in a salon or spa, once you have gained experience or should a further opportunity arise beyond self-employment. You might even go on to training to teach beyond a VTCT award, so there really are huge options ahead.

    All you have to do is take the first step, decide which 1-3 treatments you love the most and give us a call on Freephone 0800 999 2277 to arrange booking onto the best training course option for you. Itโ€™s no obligation and our course advisors are all fully qualified beauty therapists with vast experience of the industry, so can certainly point you in the right direction.