As any amazing lash and brow tech knows, youโre only as good as your products and tools will allow you to be. Not storing these correctly, not only shortens the lifespan of these causing wastage and extra costs but also limiting the results you can achieve. Here we discuss how you should be storing your kitโฆ
Wax Pot
It goes without saying that your wax pot should be wiped over after each use to remove any stray wax. There is nothing worse than going for a treatment and seeing a gunky looking wax pot and wondering just where your wax will be dribbled. Where possible use wax pots with an insert to allow you to remove the wax from the heater and reseal with the tub lid, but the wax heater lid should be on when not in use at the very least. If working mobile, ensure the wax heater remains upright if wax is to be left inside the heater to avoid spillage. Allow wax to cool down sufficiently before moving the heater so for mobile therapists, turn off the heater as soon as it is no longer required. Wax is typically good for 6-12 months from date of opening โ check your product for the specific use by.
Tint & Oxidant
Always used and disposed of in line with COSHH, you should only mix your tint once ready for use and never before your client arrives as it will not be effective by the time it is used. Always replace the lids tightly immediately once decant particularly as products will react with the air on contact and overexposure will reduce its efficacy.
Lash Adhesive
Only ever decant as much as you need to avoid wastage. Replace lids tightly once decanted to avoid the adhesive reacting with the air and setting hard. Keep adhesive stored upright at stable room temperature. Some adhesive brands suggest storing in the fridge but this can cause moisture to develop inside the product bottle causing it to be ineffective. You can purchase vacuum storage bags or jars which help to prolong the life of your lash adhesive once opened and also protect them from falling over and spilling in transit for those who work mobile. If products must be stored in a cooler or hotter area than where you are working, allowing up to an hour for the product to return to ambient temperature before using for best results. Working environment temperature will affect the current viscosity (thickness) of your product so consider this when deciding where to offer your treatments, for
Tweezers
Always ensure tweezers are thoroughly wiped after use to remove any stray hair or wax/lash adhesive residue before sterilising. Avoid leaving tools standing in barbicide continuously as this will corrode tools over time. Sterilise for the recommended time then remove. Store in a sealed plastic case or bag taking care to protect the tweezer tips, never store points down in a jar. Then simply place back in sterilising fluid prior to use once setting up for your client. Take care never to drop your tweezers as this could blunt the points. Replace tweezers roughly every 3-6 months depending on how often used. Keep lash tweezers separate from those used for brow treatments to avoid misusing these and always keep a spare pair handy just in case.
best results. Also ambient environmental humidity will affect the drying times of your adhesive. Lash adhesive is usually good for 3-6 months dependent on the brand once opened (usually for up to 12 months prior to opening) but check product packaging to confirm as it does vary depending on the formulation.
Brow Powder Compacts
Always store these where they will be safe from knocks or dropping to avoid gut wrenching moments where your palette crumbles. Ensure you decant powder onto a spatula using a make up scraper or only ever use a clean applicator / brush (never double dipping) or use a special make sanitiser spray for powder compacts between each client to keep products hygienic. Many brands now offer refills for powder palettes to allow you to replace the shade you use up quickest, rather than having to replace the entire palette so it is worth considering this when buying your products to avoid having to have multiple part used palettes or powders at any one time.
By following the above advice, you will ensure you are not only working safely and hygienically but also reducing your costs (boosting your profits) and getting the very best results from your products and tools for the longest time possible.
We have lots of students ask us about courses such as Eyelash Extensions, Highly Defined Brows and Lash Lift & Tinting. They are confused as they have seen courses offered by beauty suppliers, branded courses and online courses and they don’t know where to start in regards to what the key differences are. First let’s cover what the term trademark is as this is essential to understanding brand-specific courses…
What is a trademark?
A trademark is a way for a brand, company, producer or other legal entity to identify themselves and the products or services they produce, provide or source. It is a way for someone to recognise one entity (or brand from another) and for consumers to identify the origin of a product or service.ย Trademarks can be registered by the trademark owner and licensed in regards to specific types of usage. By registering a trademark, it can prevent use of the relevant name, logo, phrase or other ‘mark’ to be used without authorised licence from the trademark holder. Such unauthorised use can be considered trademark infringement and can open the person using such up to legal proceedings including prosecution or claims for damages. Brand specific training courses are those offered by such registered trademark owners and they often allow you to then go on to provide treatments using their products, to buy (or resell) their products and to use their logos/brand names within your own advertising.
The Beauty Academy Courses
All courses offered within our training centres are non-brand specific courses which teach you the fundamental knowledge and practical skills to deliver lash extension, lash lift or brow shaping and defining treatments. We teach the generic skills of these classic and in-demand beauty treatments. You achieve our in-house diploma certificate which is accredited by ABT and allows you to gain insurance to begin offering your treatments to clients. The beauty of our courses are that they are professional courses covering the core knowledge and skills for these treatments, they are accredited but they are much more affordable (starting from only ยฃ99) than many of the brand specific courses. They do not tie you in to any specific brand or supplier before youโre fully familiar and practised with the treatment. Many students find they complete brand specific training (which often require you to purchase their costly branded kits to attend the course) but once they begin offering their treatments on a regular basis and start speaking with clients, they find they prefer working with a different brand or clients are asking about other brand names. Often this requirement to purchase kits means half of the kit contents is also used up on the training day(s) themselves also leaving little product to go on to practice with. At The Beauty Academy, we provide all products and tools required to attend our courses at the centre on the day(s) at no additional cost. The only exception to this is where a patch test is required for which we keep the cost minimal.
Branded Courses
There are many brand names for specific treatments such as lash lift, lash extensions, and highly defined brows treatments. We donโt need to list them since you will have heard of most of them along the way when searching for a training course. These courses are usually significantly more expensive but this additional cost is attributed to the fact that you will be able to advertise using their brand names, as a brand specific trained therapist. This may be advantageous for salons who benefit from large shop front window displays using the recognisable brand logos and who can command much higher treatment prices to reclaim the cost; but the additional cost is not usually viable for mobile therapists, those just starting out in beauty (and so who donโt know what brand they prefer yet) or necessary for those who are already very established therapists with an existing client base.
The pros of a non-brand specific course such as The Beauty Academy courses:
Much lower initial course cost (from only ยฃ99 for courses with The Beauty Academy)
The Beauty Academy face to face courses are all accredited with ABT & online courses recognised by Radius insurance
No starter kits are required to attend our training day(s) unlike most brand specific courses
No commitment to any specific brand, get qualified, get experienced & then decide whatโs right for you once you understand the treatment and your clientโs needs
Great, quick and affordable way to learn something new, try out a new treatment service & see if itโs for you and your client base.
The cons of a non-brand specific course:
You canโt use any trademark protected brand names to describe or advertise your treatment services, however you can use a wide range of treatment related non-brand specific terms. If you later wish to utilise brand names, a simple conversion course can assist with this (see more about this below).
You might not be able to purchase branded products directly from the brand themselves, however you will be insured to use any brand of products to deliver your treatments. Similar professional (and cost effective) products can be purchased from large beauty wholesalers like Beauty Express.
OR
The pros of a brand specific course:
You can advertise your treatments using their brand name / trade mark / brand logos
In some areas you may be able to charge a small premium on โbrandedโ treatments but often applicable only to salons or established therapists. Generally treatment price ranges are reasonably fixed by treatment type and area regardless of brand of products used as you must remain competitive to attract new, and maintain regular clients.
The cons of a brand specific course:
Much higher course cost with branded training providers (usually from around ยฃ399 per 1 day course)
Often requires commitment to purchase an expensive brand specific kit to attend the course (as they want to โtie you inโ to their brand)
Much of the kit is used on the training day itself & when starting out, rarely are students optimally economical with product so makes initial practice costly also
You may begin offering branded treatments with little knowledge of your clientโs needs or preferences. You may then find yourself tied to that specific brand with additional cost to retrain within an alternative brand to buy different products or indeed be insured to use other brands as many brand specific courses are not accredited.
Conversion Courses
Remember that once you have completed a generic, accredited training course such as those offered by The Beauty Academy and are insured within those treatments, you will be able to purchase professional products from most leading beauty wholesalers including Beauty Express (just not always direct from the specific product brand). You always have the option to complete a shorter โconversionโ course with most leading branded course providers from only ยฃ99 (depending on the brand), if you later wish to become brand specific and to use their brand name as part of your advertising. These courses also help you refresh and occasionally advance your skills once you have had some time within the industry providing treatments and once youโve gained insight into the available brands and identified the one best for your budget and clientโs needs through experience of the industry. Most quality branded providers offer these courses to attract your business to purchasing their products, build their community of brand qualified therapists and raise their brand profile.
Generic Terms for Advertising Treatments
Many successful salons and independent therapists have huge success in promoting and offering their treatment services including lash extensions, lash lift and brow treatments charging the โgoing rateโ for their location and type of offering e.g. mobile, home based or in-salon. Anyone can describe and advertise using generic terms to promote your services (or indeed be creative with the naming of your treatments to stand out from the crowd). Just take care not to infringe upon existing registered trademarks and brand names unless you are brand trained or otherwise authorised by the brand to do so. Doing so can open you personally as a therapist or indeed your salon/business up to legal action from the trademark owner or brand which is bad for business and could be expensive. Generic terms for treatments as follows, are great ways to promote your services:
Eyelash Extensions โ Classic Lashes, Semi-Permanent Eyelash Extensions, Volume Lashes, Russian Volume Lashes, Celebrity Lashes, Volumised Lashes, Eyelash Extensions, Lash Extensions, American Lashes, American Volume Lashes, Lash Enhancement etc.
Brow Treatments โ Highly Defined Brows, Defined Brows, Ultimate Brows, Enhanced Brows, Brow Shape & Tint, Brow Redefining etc.
If you have any questions about brand names, your course or certification or how best to advertise your treatment services, please donโt hesitate to contact our Support team at [email protected] and they will be happy to help!
