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We all know theimportance of a good skincare routine. But is it as simple as cleanse, tone andmoisturise? Here, experts from The Beauty Academy take a look at the best waysto look after your face.

With so many lotions and potions to choose from, itcan be difficult to choose the right products to leave you with a glowingcomplexion.

The first thing you need to do is to work out whattype of skin you have.

Determine your skin type

If you buy products that aren’t appropriate for yourskin, they will be ineffective, and may even worsen the situation.

Normal skin – is smooth and firm to the touch withsmall or medium sized pores. It doesn’t get too dry or too oily, and it onlyhas the occasional blemish.

People with normal skin should cleanse and moisturise.

Dry skin – feels very tight and is noticeably flaky inareas. It can also look rough and bumpy.

Dry skin can be caused by lack of hydration or poordiet. Those with dry skin should find a deep moisturiser, use a spot treatmentand use a moisturising night solution.

Oily skin – is greasy to the touch. Your face isvisibly shiny and can have large pores that are more noticeable. Oily skin isalso more prone to blemishes.

If you have oily skin, you should tone, exfoliate, usea spot treatment, and lightly moisturise once in a while.

Combination skin – is the most common type of skin. Ifyou have combination skin, you tend to get oily around your nose, chin, andforehead area, and feel dry around your cheeks.

If you have combination skin you should exfoliate,cleanse, moisturise, and use a spot treatment.

Sensitive skin – burns easily and can react badly tocertain cosmetics. Changes in weather can also irritate it.

Sensitive skin is very hard to deal with because itisn’t as durable as other skin types. You have to thoroughly test productsbefore risking a purchase.

Use a moisturiser, cleanser, and spot treatmentsuitable for sensitive skin.

Top tips

Here are the Beauty Academy’s top tips for protectingyour skin:

  • 1.Resist the temptation to touch your face. Touching transfers bacteriafrom your hands to your face causing dirt to get trapped in your pores and leadingto pimples.
  • 2.Wash your hands regularly. If you have to touch your face, wash yourhands thoroughly with soap and warm water – or alternatively, use a face towel.
  • 3.Never pick, squeeze or pop your spots. This will make them look worseand can leave behind an ugly scar.
  • 4.Cleanse, tone and moisturise twice a day, once in the morning before youput on makeup, and once at night before you go to bed.
  • 5.Wash properly. Wet your skin with warm water to open up your pores.Apply the cleanser and massage it into your skin in upward, circular motions.Then remove, either with damp cotton pads, using a sponge, or by splashing withwarm water. Finish off by rinsing your skin with cold water to close up thepores and prevent dirt getting back into them. A few minutes after cleansing,tone your face with toner and a cotton pad. Toner is used to restore yourskin’s natural pH levels which were probably altered during cleansing.
  • 6.Moisturise thoroughly. There are loads of moisturiser products to choosefrom, such as gels (best for oily/spot prone skin), creams (best fordry/sensitive skin) and serums (best for normal/oily skin). Some provideanti-blemish action, some are anti-wrinkle, some contain fake tan, and somesimply moisturise.
  • 7.Exfoliate once or twice a week. This helps remove dead skin cells whichcan leave your complexion appearing dull.
  • 8.Apply a face mask once a week. Peel-off masks are best for blemishedskin, whereas rich, moisturising masks are best for dry skin.
  • 9.Be gentle. Some parts of your face have particularly fine, fragile skinand need specific care. The eye contour skin is ten times finer than the skinon the rest of the face. Choose a specific routine for make-up removal in thisarea. And as soon as you feel the need, use a restorative cream for the lips.
  • 10.Wear sun protection. Whatever the season, choose dailyskincare products that include UV filters. They reduce the harmful effects ofthe sun, which accelerates skin ageing.

Learn with us

If you want to find a course in beauty and plan tospecialise in facial skincare, consider our two-day diploma.

This facial course includes:

  • Health, safety and hygiene
  • Aftercare advice
  • Consultation techniques
  • Contraindications
  • Accurate skin diagnosis using mapping techniques
  • Selecting the correct products and techniques to suityour clients’ requirements
  • Superficial and deep cleansing routines
  • Skin warming and extraction of skin blockages
  • Skin exfoliation
  • Massage of the face, neck and shoulders using relaxingtechniques
  • Mask application – you will be shown how to mix yourown masks
  • Scalp massage
  • Application of moisturiser
  • Retailing – product advice and pricing

Following the course you will be able to provide aprofessional facial treatment.

If you would like to take the next step, you couldalso register for an NVQ or City and Guilds qualification. This unit can becompleted in approximately 10 weeks.

Give us a call for more information.


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  • Established 1990: the Original Private Beauty Training School

    I have done the facial massage and skincare training 2 days with The Beauty Academy. It was a great experience with a great tutor Vanessa that it a knowledgeable person and share her experience with us in a lovely and nice way. I’ll definitely be back to upgrade my portfolio. See you soon my lovely xx

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