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Case Study – Tricia Cusden

Tricia Cusden was 65 when she decided to turn alifelong dream into a business.

“I adore make-up,” said the mother of two. “But as Igot older I found it increasingly difficult to find make-up to suit my maturingskin.

“It was like a thunderbolt of an idea. I saw the gapin the market and I went for it.”

Tricia took a course at The Beauty Academy in KingsCross and with her diploma in place, launched Look Fabulous Forever, a productrange suited to women of her generation.

Fourteen months later she was receiving orders fromaround the world and her YouTube make-up tutorials were receiving upwards ofhalf a million hits.

“Many women my age are content with retirement,” shesaid. “They are happy to potter about, play with grandkids, relax and have anafternoon snooze.

“But I wanted a challenge. I am not physically ormentally ready to retire and I love the buzz of business.”

Tricia, who lives in Wimbledon, south west London,says the venture has given her a new lease of life.

“I am excited to go to work every day,” she said. “Ofcourse the income it generates far surpasses my pension but there are theunder-appreciated benefits to running a business like mine too.

“After all it’s well known that the more socialinteractions, mental challenges and physical exercise you have as you age themore likely you are to stay youthful and live longer.”

For more information visit www.lookfabulousforever.com

If Tricia has inspired you, why not check out the courses we run near you on our courses page?


  • Established 1990: the Original Private Beauty Training School

    Had an amazing 5 days with Vanessa and the 5 girls I was working with in the professional makeup. Vanessa gave her full support in the style of makeup I liked to follow. Vanessa has also taught me that everyone make mistakes and ways to fix makeup if something was to go wrong. Thank you for a great time and I will be back to visit in the future when I want to extend my business ideas further.

    Gemma W

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  • Established 1990: the Original Private Beauty Training School

    I have just finished my Complete Make Up Artist Course here at the Academy.. I find it very accommodating and really gives me the knowledge n experience that i need.. I might be coming back for my next course.. And i will definitely recommend anyone whom intends to attend any beauty course for any purposes.. And I would like to extend my special thanks to my tutor Vanessa Jane for giving the best if my needs.. All the best.. Salute..

    Baie A

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  • Established 1990: the Original Private Beauty Training School

    I have done the facial massage and skincare training 2 days with The Beauty Academy. It was a great experience with a great tutor Vanessa that it a knowledgeable person and share her experience with us in a lovely and nice way. I’ll definitely be back to upgrade my portfolio. See you soon my lovely xx

    Cristina M.

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